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Promoting your top rep to Sales Leader is the biggest mistake you’ll make in 2023

Growth is an exciting time for every company. As a founder or CEO, you’ve finally turned a corner, you have enough leads to feed the sales team…..in other words “Life is good”. Your sales team is growing and you are looking to add some oversight as you add sales rep 5-6-7 and beyond.Naturally your initial direction is that your top sales person is deserving of such a high honor. They have been with you since day one and you are betting all chips that they will replicate their “take no prisoners” approach to selling with your entire team.Fast-forward 4-6 months: You’ve seen nominal growth, or missed the number and realize Sales team morale is low. You’ve also lost a salesperson or 2 and your former “hero” looks like they are drowning. The reality is that managing sales reps is the toughest...

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