3 MIN READ
Similar to when you launched your product or service, adding sales management requires a strategy. My recommendation is to first take time to evaluate what the problem is you are trying to solve. If you want anyone to be successful in a management role you need a clear understanding of your revenue gaps. Even the best VP of sales will fail if you don’t clearly understand the problems you have associated with growth.
Before you hire or promote someone into a sales leadership role. Ask yourself these questions:
Make sure you are being honest with yourself as to where you are in your revenue growth lifecycle. And what your supporting team (marketing, operations, support) are capable of in supporting your new leader. Your goal at the end of the day is to set them up for success.
With regards to scaling or managing the team, focus on hiring a leader with a proven track record that fits your company culture. If you are not ready for a full time sales leader, consider fractional leadership or outside help where you can take advantage of executive level skills on a part time basis. Any investment you make with the best interest of your team and should pay off 10 fold if done properly. There is a lot of truth in the age-old adage of “You get what you pay for”.
Hiring or promoting a new Sales leader can be an incredibly exciting time for any company, and if done correctly can catapult you and your team to the next level.
Best of luck during this exciting time and for more insight on ways to impact your revenue growth. click here.