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4 minute read

How to know when your sales culture is broken and how to fix it.

In many organizations we collaborate with, culture serves as the company's lifeblood. A company that cultivates a culture of bringing out the best in its people is more likely to successfully navigate the challenges of revenue growth and scaling.

A report from Forbes found that a toxic workplace culture is 10.4 times more likely to contribute to an employee quitting.

If you’ve ever spent time with a sales team, then you know how much culture can impact performance.  In the ebbs and flows of good quarters and bad quarters, keeping a culture that breeds productivity, enthusiasm and accountability is one of the biggest challenges in front of company leaders in 2023.    

The ability to detect when a culture is broken seems to be a “superpower” of sorts.  It goes beyond reviewing sales numbers.  

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